Expanding Influence With Clients
Posted on October 15th, 2009 by Kenneth Murrell |
The tremendous growth of advanced technology such as Unified Communications, Collaboration and Borderless Networks has dramatically changed how we work with our clients, expanding our influence beyond the IT department to every area of the business. It’s now imperative we immerse ourselves in a client’s total business because the drivers and motivators behind the migration to the latest and greatest technologies reside outside the technical side of the house. It’s sales, R & D, the contact center, that’s where the true business, financial and operational justification is proven.
Clients freely open up to us about existing internal barriers, within functions and across functions, in their organizations. Account executives demand immediate access to technical specialists, to purchasing, to accounts receivable, to vendors and suppliers. That’s where we reach beyond IT. Often we’re changing the fundamental structure and culture of a company since our recommendations may revolutionize, or evolutionize, how a company runs it business. It’s our responsibility to truly understand every area of a client’s business, how our proposals will impact that area of the firm and draw a direct correlation between the implementation of technology solutions and the associated financial and operational benefits.
Unified Communications, borderless networks and unified computing can improve a company’s profitability, operational effectiveness and competitive strategy and it requires the involvement of everyone from the CIO to the CEO and CFO and VPs across the organization. That communication and commitment is essential if a company is serious about transforming itself successfully and taking advantage of advanced technologies. So now more than ever, IT has a vital role in the strategic direction of a company and can be the key driver within a firm for change.
Tags: Borderless Networks, Collaboration, Unified Communications
Posted in Unified Communications |
Tags: Tags: Borderless Networks, Collaboration, Unified Communications
