Use Server Virtualization to Capture More Business Opportunities
Posted on August 30th, 2010 by rbrumpton |
How can virtualizing your server infrastructure help your business development team? Sure, there are clear business benefits to server virtualization, but to draw a straight line to sales and client activity may not seem possible. Step back for a moment and consider how your clients interact with your business, though, and it doesn’t take long to understand how your servers can make a profound difference in your top line.
In just about every business, it’s your existing clients that have the greatest potential for new revenue. New client acquisition is extremely valuable, but it’s also hard-won and far more expensive than engaging your existing client base for new business opportunities. So, if you can deliver a superior experience to your clients, especially if they interact directly or indirectly (e.g., through a call center) with your systems, the IT department has a profound opportunity to influence overall business performance.
This situation ties datacenter performance to your company’s brand. Slow systems can lead to awkward silences and copious excuses on customer care calls, for example, which can erode confidence in your company and make your competitors start to seem like more attractive alternatives. Systems that operate effectively, on the other hand, remove one more risk point from client interaction, which increases the odds of a positive experience and makes it easier to close future sales.
This is where server virtualization can help. An agile datacenter can facilitate resource reallocation a needed, without costly, time-consuming provisioning activities or the need to over-invest in resources to meet periods of peak demand … even though it would sit dark most of the time. The result is a cost-effective IT infrastructure that is designed to meet demand as it arises. This means your clients won’t have to suffer long lags because of internal budgetary constraints.
MTM Technologies has deep experience with the three leading server virtualization companies: Citrix, Microsoft and VMware. Working with these solutions, we have found ways to reduce a datacenter’s physical footprint significantly, cut operational costs by up to 50 percent and improve management efficiency in the IT department. The results are tangible internally and visible to the marketplace.
Technology can make a difference where you least expect it. Use server virtualization to run your datacenter more efficiently, and your clients will notice the difference – even if they have no idea why.
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Tags: Citrix, datacenter, infrastructure, Microsoft, Server Virtualization, VMware
Posted in Virtualization |
Tags: Tags: Citrix, datacenter, infrastructure, Microsoft, Server Virtualization, VMware
