By 2021, experts say more than $1 of every $3 spent will be on digital products and services.
And today, 1 out of every 2 CEOs say digital transformation has increased profits.
Sounds great, right? So, why aren’t more organizations harnessing the cloud and digital transformation as a business strategy?
The fact is for most companies digital transformation isn’t the goal. Gaining the benefits of digital transformation is.
It’s true “digital transformation” has become a buzzword, but the metamorphosis it represents is real. Businesses like Target, Walmart, Subway, JetBlue, StubHub, and Domino’s Pizza are rethinking their digital journey and reaping the rewards.
“Sure,” some IT leaders will say, “But we don’t have that kind of budget.”
The best part of digital transformation is that it is, by nature, democratic.
Technology has leveled the playing field for smaller businesses, allowing them to compete against bigger companies or carve out viable and profitable niches. That’s great news, especially for mid-market businesses that generally have more resources than their smaller counterparts without laboring under the massive overhead of larger organizations.
But when it comes to digital transformation, mid-market organizations can find themselves underserved.
Digital services designed for enterprises are too costly and bloated, while SMB offerings are affordable but inadequate. It’s the “Goldilocks Dilemma” for mid-market businesses seeking a solution that’s just right for them.
This is especially important when it comes to digital transformation, because it’s not just about a faster intranet or shorter customer service wait times. It’s the potential to redesign an organization in every meaningful—and profitable—way.
So, how can a mid-market business effectively embrace their digital transformation potential?
- Create your own custom cloud strategy. Cloud migration is one area where mid-market organizations can’t rely on one-size-fits-all solutions. Should you move to a public cloud? Would a “multi-cloud strategy” (a combination of public and private clouds) make more sense? Or would you be better served by a hybrid solution that utilizes the cloud and existing on-premise infrastructure? Determining the optimal infrastructure for your business helps set the stage for success.
- Partner with LOBs. Lines of business heads (LOBs) are primary stakeholders when it comes to digital transformation since, at some level, their success depends on the IT resources at their disposal. It’s important to partner with them to understand their needs, their UX expectations, and the workarounds (shadow IT) they currently have in place.
- Scale your spend. To truly capitalize on digital transformation, it must be cost-effective. Financial advantages are lost if infrastructure support and maintenance costs take a bite out of the bottom line. Don’t settle for inflexible bulk pricing. Instead, look for pricing that offers scalability and predictability (such as pay-as-you-go or monthly pay-per-user) to give you the flexibility you need to grow.
In many ways, mid-market businesses are perfectly positioned to benefit from digital transformation with a customized strategy, ensuring longevity and profitability for decades to come.
To learn more about how AnywhereApp can help you create, support, and maintain a custom cloud infrastructure for your organization, download our cloud transition technical brief. Or sign up for our upcoming cloud migration webinars October 12 and October 26 at 11:00 AM EST.